{"id":2606,"date":"2019-02-08T02:59:09","date_gmt":"2019-02-08T02:59:09","guid":{"rendered":"http:\/\/webnhathuoc.com\/home\/?p=2606"},"modified":"2023-12-21T21:47:56","modified_gmt":"2023-12-21T14:47:56","slug":"cau-chuyen-kinh-doanh-cua-fpt-retail-khi-muon-lan-san-vao-thi-truong-ban-le-duoc-pham","status":"publish","type":"post","link":"https:\/\/webnhathuoc.com\/home\/cau-chuyen-kinh-doanh-cua-fpt-retail-khi-muon-lan-san-vao-thi-truong-ban-le-duoc-pham\/","title":{"rendered":"C\u00c2U CHUY\u1ec6N KINH DOANH C\u1ee6A FPT RETAIL KHI MU\u1ed0N L\u1ea4N S\u00c2N V\u00c0O TH\u1eca TR\u01af\u1edcNG B\u00c1N L\u1eba D\u01af\u1ee2C PH\u1ea8M"},"content":{"rendered":"<p><a href=\"https:\/\/webnhathuoc.com\/home\/wp-content\/uploads\/2019\/02\/5306_the-gioi-di-dong-co-mua-noi-fpt-shop1459748552.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2607\" src=\"https:\/\/webnhathuoc.com\/home\/wp-content\/uploads\/2019\/02\/5306_the-gioi-di-dong-co-mua-noi-fpt-shop1459748552.jpg\" alt=\"\" width=\"1000\" height=\"666\" srcset=\"https:\/\/webnhathuoc.com\/home\/wp-content\/uploads\/2019\/02\/5306_the-gioi-di-dong-co-mua-noi-fpt-shop1459748552.jpg 1000w, https:\/\/webnhathuoc.com\/home\/wp-content\/uploads\/2019\/02\/5306_the-gioi-di-dong-co-mua-noi-fpt-shop1459748552-300x200.jpg 300w, https:\/\/webnhathuoc.com\/home\/wp-content\/uploads\/2019\/02\/5306_the-gioi-di-dong-co-mua-noi-fpt-shop1459748552-768x511.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><span style=\"text-align: justify; font-family: Arial;\">L\u00e0 doanh nghi\u1ec7p b\u00e1n l\u1ebb \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, FPT Retail (FRT) \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 gi\u00e1 v\u1eabn c\u00f2n ti\u1ec1m n\u0103ng \u0111\u1ec3 m\u1edf th\u00eam c\u1eeda h\u00e0ng, nh\u01b0ng s\u1ebd kh\u00f3 tr\u00e1nh kh\u1ecfi s\u1ef1 ch\u1eadm l\u1ea1i. Trong ho\u00e0n c\u1ea3nh \u0111\u00f3, FRT \u0111\u00e3 l\u1ef1a ch\u1ecdn ng\u00e0nh b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m l\u00e0 h\u01b0\u1edbng ti\u1ebfp theo \u0111\u1ec3 ti\u1ebfp t\u1ee5c duy tr\u00ec t\u0103ng tr\u01b0\u1edfng, th\u00f4ng qua vi\u1ec7c mua l\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n chu\u1ed7i nh\u00e0 thu\u1ed1c Long Ch\u00e2u (\u0111\u1ea7u n\u0103m 2017 v\u1edbi 10 c\u1eeda h\u00e0ng s\u1eb5n c\u00f3 c\u1ee7a Long Ch\u00e2u). FRT c\u00f3 kinh nghi\u1ec7m trong vi\u1ec7c v\u1eadn h\u00e0nh chu\u1ed7i b\u00e1n l\u1ebb, nh\u01b0ng d\u01b0\u1ee3c ph\u1ea9m l\u00e0 c\u00e2u chuy\u1ec7n ho\u00e0n to\u00e0n kh\u00e1c. Do \u0111\u00f3, hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o chu\u1ed7i nh\u00e0 thu\u1ed1c Long Ch\u00e2u ra sao h\u00e3y c\u00f9ng <strong>WEB NH\u00c0 THU\u1ed0C<\/strong> t\u00ecm hi\u1ec3u.<\/span><\/p>\n<p><strong><span style=\"text-align: justify; font-family: Arial;\"> 1. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u00e2n t\u00edch v\u1ec1 chu\u1ed7i nh\u00e0 thu\u1ed1c Long Ch\u00e2u m\u00e0 FRT \u0111ang v\u1eadn h\u00e0nh.<\/span><\/strong><\/p>\n<ul style=\"text-align: justify; font-family: Arial;\">\n<li>\u0110\u1ea7u ti\u00ean Long Ch\u00e2u l\u00e0 m\u00f4 h\u00ecnh nh\u00e0 thu\u1ed1c ho\u1ea1t \u0111\u1ed9ng \u1ed5n:\u00a0Long Ch\u00e2u ho\u1ea1t \u0111\u1ed9ng theo m\u00f4 h\u00ecnh nh\u00e0 thu\u1ed1c t\u00e2y, t\u1ee9c ch\u1ec9 t\u1eadp trung b\u00e1n thu\u1ed1c \u0111i\u1ec1u tr\u1ecb v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u ph\u00f9 h\u1ee3p \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi d\u00e2n. Th\u1ef1c t\u1ebf cho th\u1ea5y ng\u01b0\u1eddi d\u00e2n v\u1eabn c\u00f2n l\u1ea1 l\u1eabm v\u1edbi m\u00f4 h\u00ecnh si\u00eau th\u1ecb nh\u00e0 thu\u1ed1c v\u1ed1n quen thu\u1ed9c \u1edf c\u00e1c n\u01b0\u1edbc B\u1eafc M\u1ef9, m\u00e0 chu\u1ed7i Pharmacity (tp H\u1ed3 Ch\u00ed Minh), si\u00eau th\u1ecb thu\u1ed1c (tp H\u00e0 N\u1ed9i) l\u00e0 v\u00ed d\u1ee5.<\/li>\n<li>Chi\u1ebfn l\u01b0\u1ee3c m\u1edf c\u1eeda h\u00e0ng b\u00e0i b\u1ea3n: T\u01b0\u01a1ng t\u1ef1 c\u00e1c l\u0129nh v\u1ef1c b\u00e1n l\u1ebb kh\u00e1c, v\u1ecb tr\u00ed c\u1eeda h\u00e0ng l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c t\u1eadp kh\u00e1ch h\u00e0ng \u0111\u1ee7 l\u1edbn. Do \u0111\u00f3, kh\u00f4ng nh\u01b0 Pharmacity ti\u1ebfn h\u00e0nh m\u1edf \u1ed3 \u1ea1t, Long Ch\u00e2u m\u1edbi b\u01b0\u1edbc \u0111\u1ea7u m\u1edf c\u00e1c c\u1eeda h\u00e0ng l\u1edbn t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 g\u00f3c giao l\u1ed9, nhi\u1ec1u m\u1eb7t ti\u1ec1n, g\u1ea7n ch\u1ee3, b\u1ec7nh vi\u1ec7n hay khu d\u00e2n c\u01b0 \u0111\u1ec3 t\u00ecm ra c\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng. Sau giai \u0111o\u1ea1n n\u00e0y, chu\u1ed7i m\u1edbi ti\u1ebfp t\u1ee5c m\u1edf th\u00eam c\u00e1c c\u1eeda h\u00e0ng v\u1ec7 tinh v\u1edbi quy m\u00f4 nh\u1ecf h\u01a1n. FRT c\u0169ng c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 m\u1eb7t b\u1eb1ng th\u00f4ng qua vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i m\u1ed9t s\u1ed1 c\u1eeda h\u00e0ng Fshop th\u00e0nh Long Ch\u00e2u n\u1ebfu c\u1ea7n thi\u1ebft.<\/li>\n<li>C\u1eeda h\u00e0ng \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u ti\u00ean quy\u1ebft c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng: C\u00f3 3 y\u1ebfu t\u1ed1 ch\u00ednh ng\u01b0\u1eddi ti\u00eau \u0111\u00f9ng mong mu\u1ed1n: (1) mua \u0111\u01b0\u1ee3c thu\u1ed1c c\u1ea7n mua, (2) ch\u1ea5t l\u01b0\u1ee3ng thu\u1ed1c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nh\u01b0ng mua \u0111\u01b0\u1ee3c v\u1edbi gi\u00e1 r\u1ebb h\u01a1n, v\u00e0 (3) nh\u1eadn \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n t\u1ed1t t\u1eeb ng\u01b0\u1eddi b\u00e1n.<\/li>\n<li>X\u1eed l\u00fd b\u00e0i to\u00e1n h\u00e0ng t\u1ed3n kho \u2013 t\u1eadp kh\u00e1ch h\u00e0ng h\u1ee3p l\u00fd: L\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh c\u1eeda h\u00e0ng ph\u1ee5c v\u1ee5 s\u1ed1 \u0111\u00f4ng c\u0169ng \u0111\u1ed3ng ngh\u0129a Long Ch\u00e2u \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n h\u00e0ng t\u1ed3n kho. \u0110i\u1ec1u n\u00e0y kh\u00f4ng \u0111\u01a1n gi\u1ea3n, b\u1edfi thu\u1ed1c kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p b\u00e1n qu\u00e1 h\u1ea1n, v\u00e0 l\u1ea1i kh\u00f4ng d\u1ec5 \u0111\u1ec3 marketing th\u00fac \u0111\u1ea9y doanh s\u1ed1 nh\u01b0 c\u00e1c m\u1eb7t h\u00e0ng kh\u00e1c. Th\u1ef1c t\u1ebf, FRT v\u1eabn s\u1ebd ph\u1ea3i &#8220;chung s\u1ed1ng&#8221; v\u1edbi kh\u00f3 kh\u0103n n\u00e0y. \u0110\u00e2y l\u00e0 s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c t\u1eadp kh\u00e1ch h\u00e0ng trung th\u00e0nh, v\u1ed1n l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft nh\u1ea5t. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng mua thu\u1ed1c \u1edf c\u1eeda h\u00e0ng quen thu\u1ed9c, v\u00e0 ch\u1ecbu \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n mi\u1ec7ng. T\u1eadp kh\u00e1ch h\u00e0ng trung th\u00e0nh s\u1ebd l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 h\u00fat toa thu\u1ed1c, c\u0169ng nh\u01b0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1eb7t h\u00e0ng th\u1ef1c ph\u1ea9m ch\u1ee9c n\u0103ng sau n\u00e0y.<\/li>\n<li>Marketing d\u1ef1a tr\u00ean uy t\u00edn c\u1ee7a Long Ch\u00e2u Hai B\u00e0 Tr\u01b0ng: C\u00e1c c\u1eeda h\u00e0ng Long Ch\u00e2u \u0111\u1ea7u ti\u00ean nh\u1edd v\u00e0o l\u1ecbch s\u1eed nhi\u1ec1u n\u0103m t\u1ea1i khu ph\u1ed1 thu\u1ed1c t\u00e2y Hai B\u00e0 Tr\u01b0ng m\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch l\u1edbn. Trong khi \u0111\u00f3 t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m \u1edf xa, th\u01b0\u01a1ng hi\u1ec7u Long Ch\u00e2u ch\u01b0a \u0111\u01b0\u1ee3c bi\u1ebft t\u1edbi. Do \u0111\u00f3, c\u00e1c c\u1eeda h\u00e0ng m\u1edbi khai tr\u01b0\u01a1ng \u0111\u1ec1u \u0111i k\u00e8m th\u00f4ng \u0111i\u1ec7p: &#8220;Long Ch\u00e2u Hai B\u00e0 Tr\u01b0ng \u0111\u00e3 c\u00f3 m\u1eb7t&#8221;.<\/li>\n<\/ul>\n<p><strong><span style=\"text-align: justify; font-family: Arial;\"> 2. M\u1ed9t s\u1ed1 k\u1ebft qu\u1ea3 c\u1ee7a FRT trong m\u1ea3ng d\u01b0\u1ee3c ph\u1ea9m n\u0103m 2018<\/span><\/strong><\/p>\n<ul style=\"text-align: justify; font-family: Arial;\">\n<li>FPT Retail m\u1edf \u0111\u01b0\u1ee3c 25 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m khi k\u1ebft th\u00fac 2018: Vi\u1ec7c m\u1edf r\u1ed9ng ch\u1eadm h\u01a1n k\u1ef3 v\u1ecdng c\u1ee7a ban l\u00e3nh \u0111\u1ea1o do nhi\u1ec1u ph\u1ee9c t\u1ea1p v\u1ec1 quy tr\u00ecnh xin gi\u1ea5y ph\u00e9p nh\u00e0 kho thu\u1ed1c v\u00e0 vi\u1ec7c h\u1ee3p nh\u1ea5t c\u00e1c nh\u00e0 thu\u1ed1c ri\u00eang l\u1ebb v\u00e0o FPT Pharma, c\u00f4ng ty con m\u00e0 FPT Retail s\u1edf h\u1eefu 75%. Doanh thu\/c\u1eeda h\u00e0ng h\u00e0ng th\u00e1ng hi\u1ec7n \u0111ang c\u00f3 ti\u1ebfn tri\u1ec3n t\u1ed1t, \u1edf m\u1ee9c h\u01a1n 2 t\u1ef7 \u0111\u1ed3ng nh\u1edd th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn c\u1ee7a Long Ch\u00e2u v\u00e0 s\u1ed1 l\u01b0\u1ee3ng m\u1eb7t h\u00e0ng v\u01b0\u1ee3t tr\u1ed9i.<\/li>\n<li>FPT Retail \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p x\u00e2y d\u1ef1ng kho thu\u1ed1c: C\u00f4ng ty RFT s\u1ebd \u0111\u1ea9y nhanh t\u1ed1c \u0111\u1ed9 m\u1edf r\u1ed9ng Long Ch\u00e2u trong n\u0103m 2019 v\u1edbi 50 c\u1eeda h\u00e0ng m\u1edbi. Do c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o kho thu\u1ed1c v\u00e0 kh\u1ed1i h\u1ed7 tr\u1ee3 (back office) n\u00ean FPT Retail d\u1ef1 b\u00e1o n\u0103m 2019, Long Ch\u00e2u s\u1ebd l\u1ed7 t\u1eeb 10-15 t\u1ef7 \u0111\u1ed3ng.<\/li>\n<\/ul>\n<p><strong><span style=\"text-align: justify; font-family: Arial;\"> 3. Nh\u1eefng kh\u00f3 kh\u0103n FRT s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t trong m\u1ea3ng kinh doanh qu\u1ea7y nh\u00e0 thu\u1ed1c<\/span><\/strong><br \/>\n<span style=\"text-align: justify; font-family: Arial;\"> Th\u1ecb tr\u01b0\u1eddng b\u1ecb ph\u00e2n m\u1ea3nh:<\/span><\/p>\n<ul style=\"text-align: justify; font-family: Arial;\">\n<li>Theo BMI, t\u1ed5ng doanh s\u1ed1 th\u1ecb tr\u01b0\u1eddng d\u01b0\u1ee3c ph\u1ea9m l\u00e0 5,3 t\u1ef7 USD. Tuy nhi\u00ean k\u00eanh b\u1ec7nh vi\u1ec7n chi\u1ebfm t\u1edbi 70% mi\u1ebfng b\u00e1nh. Nh\u01b0 v\u1eady ch\u1ec9 c\u00f2n 30% doanh s\u1ed1 thu\u1ed9c b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng 1,6 t\u1ef7 USD, \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi kho\u1ea3ng 40.000 nh\u00e0 thu\u1ed1c v\u00e0 qu\u1ea7y thu\u1ed1c tr\u00ean c\u1ea3 n\u01b0\u1edbc \u0111\u00e3 len l\u1ecfi v\u00e0o m\u1ecdi ng\u00f3c ng\u00e1ch c\u1ee7a c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<p><span style=\"text-align: justify; font-family: Arial;\"> Thi\u1ebfu v\u1eafng m\u00f4i tr\u01b0\u1eddng h\u1ed7 tr\u1ee3 l\u00fd t\u01b0\u1edfng: <\/span><\/p>\n<ul style=\"text-align: justify; font-family: Arial;\">\n<li>\u1ede c\u00e1c n\u01b0\u1edbc m\u00e0 ph\u1ea7n chi t\u1eeb b\u1ea3o hi\u1ec3m y t\u1ebf l\u00e0 kh\u00f4ng nhi\u1ec1u (\u1ea4n \u0110\u1ed9, Phillipines), th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m chi\u1ebfm ph\u1ea7n l\u1edbn doanh s\u1ed1. \u0110\u00e2y l\u00e0 m\u00f4i tr\u01b0\u1eddng l\u00fd t\u01b0\u1edfng \u0111\u1ec3 chu\u1ed7i b\u00e1n l\u1ebb thu\u1ed1c c\u00f3 th\u1ec3 th\u00e0nh c\u00f4ng. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb l\u1edbn c\u0169ng ch\u01b0a \u0111\u1ea3m b\u1ea3o r\u1eb1ng chu\u1ed7i b\u00e1n l\u1ebb thu\u1ed1c s\u1ebd th\u00e0nh c\u00f4ng. \u0110\u01a1n c\u1eed l\u00e0 th\u1ecb tr\u01b0\u1eddng \u1ea4n \u0110\u1ed9, n\u01a1i c\u00e1c nh\u00e0 thu\u1ed1c nh\u1ecf l\u1ebb v\u1eabn chi\u1ebfm t\u1edbi 86% doanh s\u1ed1 n\u1ed9i \u0111\u1ecba nh\u1edd l\u1ee3i th\u1ebf len l\u1ecfi \u1edf kh\u1eafp c\u00e1c ng\u00f3c ng\u00e1ch. T\u1ea1i Vi\u1ec7t Nam, b\u1ea3o hi\u1ec3m y t\u1ebf (BHYT) s\u1ebd ng\u00e0y c\u00e0ng chi\u1ebfm ph\u1ea7n l\u1edbn trong chi ti\u00eau thu\u1ed1c, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 Trung Qu\u1ed1c. Vi\u1ec7c b\u1ea3o hi\u1ec3m y t\u1ebf ch\u1ec9 chi tr\u1ea3 trong k\u00eanh b\u1ec7nh vi\u1ec7n, hay c\u00e1c b\u1ec7nh vi\u1ec7n t\u01b0 \u0111\u1ec1u c\u00f3 nh\u00e0 thu\u1ed1c c\u1ee7a ri\u00eang m\u00ecnh, s\u1ebd l\u00e0m h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng c\u1ee7a k\u00eanh b\u00e1n l\u1ebb. Th\u1ecb tr\u01b0\u1eddng t\u1ea1i Vi\u1ec7t Nam kh\u00f4ng th\u1eadt s\u1ef1 \u1ee7ng h\u1ed9 chu\u1ed7i nh\u00e0 thu\u1ed1c b\u00e1n l\u1ebb. Th\u00e0nh c\u00f4ng c\u1ee7a Long Ch\u00e2u s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c chi\u1ebfm \u0111\u01b0\u1ee3c bao nhi\u00eau ph\u1ea7n trong th\u1ecb tr\u01b0\u1eddng ph\u00e2n m\u1ea3nh hi\u1ec7n t\u1ea1i, h\u01a1n l\u00e0 t\u0103ng tr\u01b0\u1edfng t\u1ef1 nhi\u00ean c\u1ee7a ng\u00e0nh (\u0111\u01b0\u1ee3c BMI d\u1ef1 \u0111o\u00e1n v\u00e0o kho\u1ea3ng 12%\/n\u0103m). \u0110i\u1ec1u n\u00e0y s\u1ebd ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o c\u00e1ch l\u00e0m v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a FRT.<\/li>\n<\/ul>\n<p><span style=\"text-align: justify; font-family: Arial;\"> C\u1ea1nh tranh v\u1edbi c\u00e1c nh\u00e0 thu\u1ed1c nh\u1ecf\/l\u1ebb l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c:<\/span><\/p>\n<ul style=\"text-align: justify; font-family: Arial;\">\n<li>Th\u1ecb tr\u01b0\u1eddng kinh doanh qu\u1ea7y nh\u00e0 thu\u1ed1c v\u1eabn \u0111ang \u0111\u01b0\u1ee3c ph\u1ee7 b\u1edfi c\u00e1c qu\u1ea7y nh\u00e0 thu\u1ed1c nh\u1ecf l\u1ebb l\u00e0 ch\u00ednh (h\u01a1n 90% th\u1ecb ph\u1ea7n). C\u00e1c qu\u1ea7y nh\u00e0 thu\u1ed1c ph\u1ee5c v\u1ee5 t\u1ea1i m\u1ed9t t\u1eadp kh\u00e1ch h\u00e0ng nh\u1ecf, th\u00e2n thi\u1ebft, ti\u1ebft gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh t\u1ed1i \u0111a v\u00e0 \u0111\u00e3 len l\u1ecfi v\u00e0o m\u1ecdi ng\u00f3c ng\u00e1ch. Long ch\u00e2u s\u1ebd kh\u00f4ng d\u1ec5 \u0111\u1ec3 l\u1ea5y \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n t\u1eeb h\u1ecd n\u1ebfu x\u00e9t v\u1ec1 t\u01b0\u01a1ng quan doanh thu\/chi ph\u00ed.<\/li>\n<\/ul>\n<p><span style=\"text-align: justify; font-family: Arial;\"> N\u1ebfu kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng l\u1edbn h\u01a1n, Long Ch\u00e2u ch\u1ec9 l\u00e0 m\u1ea3ng kinh doanh t\u1ea1o ra d\u00f2ng ti\u1ec1n \u1ed5n \u0111\u1ecbnh: <\/span><\/p>\n<ul style=\"text-align: justify; font-family: Arial;\">\n<li>K\u1ebf ho\u1ea1ch m\u1edf 400 nh\u00e0 thu\u1ed1c v\u00e0o 2021 c\u1ee7a FRT l\u00e0 qu\u00e1 tham v\u1ecdng, khi ngay c\u1ea3 c\u00e1c chu\u1ed7i nh\u00e0 thu\u1ed1c \u0111\u00e3 th\u00e0nh c\u00f4ng tr\u00ean th\u1ebf gi\u1edbi c\u0169ng ph\u1ea3i m\u1ea5t t\u1edbi 20 n\u0103m \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u1ed9t m\u1ed1c n\u00e0y. Vi\u1ec7c t\u00ecm \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ecba \u0111i\u1ec3m ph\u00f9 h\u1ee3p \u0111\u1ec3 nh\u00e2n r\u1ed9ng th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean l\u00e0 kh\u00f4ng d\u1ec5 d\u00e0ng. FRT k\u1ef3 v\u1ecdng Long Ch\u00e2u c\u00f3 th\u1ec3 chi\u1ebfm 30% th\u1ecb ph\u1ea7n to\u00e0n th\u1ecb tr\u01b0\u1eddng, t\u1ee9c doanh thu 10.000 t\u1ef7 \u0111\u1ed3ng v\u00e0 \u0111\u00f3ng g\u00f3p 40% t\u1ef7 tr\u1ecdng doanh thu c\u1ee7a FRT. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi Long Ch\u00e2u ph\u1ea3i th\u00e0nh c\u00f4ng trong vi\u1ec7c m\u1edf r\u1ed9ng ra nhi\u1ec1u khu v\u1ef1c.<\/li>\n<li>Tuy nhi\u00ean, ph\u1ea7n \u0111\u00f4ng ng\u01b0\u1eddi d\u00e2n v\u1eabn ch\u01b0a quen v\u1edbi m\u00f4 h\u00ecnh chu\u1ed7i, khi\u1ebfn cho n\u00f3 m\u1edbi ch\u1ec9 ph\u00f9 h\u1ee3p \u1edf khu v\u1ef1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 H\u1ed3 Ch\u00ed Minh, r\u1ea5t kh\u00f3 v\u01b0\u01a1n ra t\u1edbi \u0111\u1ecba b\u00e0n kh\u00e1c. B\u1edfi v\u1eady th\u00e1ch th\u1ee9c c\u00f2n r\u1ea5t nhi\u1ec1u \u0111\u1ec3 chu\u1ed7i nh\u00e0 thu\u1ed1c c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t k\u00eanh d\u1eabn d\u1eaft th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n<p><span style=\"text-align: justify; font-family: Arial;\"> &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<br \/>\nWEB NH\u00c0 THU\u1ed0C TIN T\u01af\u1edeNG R\u1eb0NG M\u00d4 H\u00ccNH CHU\u1ed6I L\u00c0 M\u00d4 H\u00ccNH M\u00c0 B\u1ea4T K\u1ef2 QU\u1ea6Y NH\u00c0 THU\u1ed0C NH\u1ece, L\u1eba N\u00c0O C\u0168NG C\u00d3 TH\u1ec2 \u00c1P D\u1ee4NG TH\u00c0NH C\u00d4NG, CH\u1ee8 KH\u00d4NG PH\u1ea2I CH\u1ec8 D\u00c0NH CHO C\u00c1C \u00d4NG L\u1edaN B\u00c1N L\u1eba L\u1eaeM TI\u1ec0N NHI\u1ec0U C\u1ee6A.<br \/>\nH\u00c3Y tham ra V\u00c0O h\u1ec7 th\u1ed1ng <strong>WEB NH\u00c0 THU\u1ed0C<\/strong>:<br \/>\n&#8211; Nh\u1eadn s\u1ef1 tr\u1ee3 gi\u00fap, nh\u1eefng t\u01b0 v\u1ea5n r\u1ea5t h\u1eefu \u00edch cho vi\u1ec7c PH\u00c1T TRI\u1ec2N CHU\u1ed6I NH\u00c0 THU\u1ed0C.<br \/>\n&#8211; Nh\u1eadn \u01b0u \u0111\u00e3i \u0111\u1ec3 s\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 c\u00e1c ti\u1ec7n \u00edch t\u1eeb <strong>WEB NH\u00c0 THU\u1ed0C<\/strong><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #003366; font-family: Arial;\"><strong>WEB<\/strong><\/span> <strong><span style=\"color: #ff6600; font-family: Arial;\">NH\u00c0<\/span> <span style=\"color: #008000; font-family: Arial;\">THU\u1ed0C<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeEMzh2Df6yhgORffkfA3EkgCC9UaB35VsPZOHZ8EX0ooKAZw\/viewform\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1295 \" src=\"https:\/\/webnhathuoc.com\/home\/wp-content\/uploads\/2017\/03\/otc-meds-org-1431-N3.jpg\" alt=\"\" width=\"814\" height=\"407\" srcset=\"https:\/\/webnhathuoc.com\/home\/wp-content\/uploads\/2017\/03\/otc-meds-org-1431-N3.jpg 600w, https:\/\/webnhathuoc.com\/home\/wp-content\/uploads\/2017\/03\/otc-meds-org-1431-N3-300x150.jpg 300w\" sizes=\"auto, (max-width: 814px) 100vw, 814px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u00e0 doanh nghi\u1ec7p b\u00e1n l\u1ebb \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, FPT Retail (FRT) \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 gi\u00e1 v\u1eabn c\u00f2n ti\u1ec1m n\u0103ng \u0111\u1ec3 m\u1edf th\u00eam c\u1eeda h\u00e0ng, nh\u01b0ng s\u1ebd kh\u00f3 tr\u00e1nh kh\u1ecfi s\u1ef1 ch\u1eadm l\u1ea1i. Trong ho\u00e0n c\u1ea3nh \u0111\u00f3, FRT \u0111\u00e3 l\u1ef1a ch\u1ecdn ng\u00e0nh b\u00e1n l\u1ebb d\u01b0\u1ee3c ph\u1ea9m l\u00e0 h\u01b0\u1edbng ti\u1ebfp theo \u0111\u1ec3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-2606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kinh-nghiem"],"acf":[],"_links":{"self":[{"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/posts\/2606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/comments?post=2606"}],"version-history":[{"count":1,"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/posts\/2606\/revisions"}],"predecessor-version":[{"id":8112,"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/posts\/2606\/revisions\/8112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/media\/2608"}],"wp:attachment":[{"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/media?parent=2606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/categories?post=2606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/tags?post=2606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}