{"id":354,"date":"2016-01-21T08:55:44","date_gmt":"2016-01-21T08:55:44","guid":{"rendered":"http:\/\/webnhathuoc.com\/home\/?p=354"},"modified":"2016-01-21T08:55:44","modified_gmt":"2016-01-21T08:55:44","slug":"vuot-qua-kho-khan-ban-can-chuan-bi-nhung-gi","status":"publish","type":"post","link":"https:\/\/webnhathuoc.com\/home\/vuot-qua-kho-khan-ban-can-chuan-bi-nhung-gi\/","title":{"rendered":"V\u01af\u1ee2T QUA KH\u00d3 KH\u0102N : B\u1ea0N C\u1ea6N CHU\u1ea8N B\u1eca NH\u1eeeNG G\u00cc ?"},"content":{"rendered":"<p><strong style=\"font-family: Arial;\">T\u00edch l\u0169y kinh nghi\u1ec7m: Th\u1ef1c t\u1eadp t\u1ea1i nh\u00e0 thu\u1ed1c c\u1ee7a b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n. <\/strong><\/p>\n<p><span style=\"font-family: Arial;\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u kinh doanh nh\u00e0 thu\u1ed1c b\u1ea1n n\u00ean \u0111i h\u1ecdc h\u1ecfi. Vi\u1ec7c th\u1ef1c t\u1eadp t\u1ea1i nh\u00e0 thu\u1ed1c \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng gi\u00fap b\u1ea1n c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf r\u1ea5t b\u1ed5 \u00edch v\u1ec1 c\u00e1ch th\u1ee9c t\u1ed5 ch\u1ee9c, ho\u1ea1t \u0111\u1ed9ng t\u1ea1i nh\u00e0 thu\u1ed1c nh\u01b0 ca l\u00e0m vi\u1ec7c, th\u1eddi gian l\u00e0m vi\u1ec7c, huy\u1ea5n luy\u1ec7n nh\u00e2n vi\u00ean, nh\u1eadp h\u00e0ng, b\u00e1n h\u00e0ng v\u00e0 ki\u1ec3m so\u00e1t s\u1ed1 li\u1ec7u. Nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y gi\u1ed1ng nh\u01b0 l\u00e0 b\u1ea1n \u0111\u00e3 \u0111\u01b0\u1ee3c s\u1edd, n\u1eafn vi\u1ec7c qu\u1ea3n l\u00fd nh\u00e0 thu\u1ed1c h\u01a1n l\u00e0 b\u1ea1n ch\u1ec9 bi\u1ebft t\u01b0\u1edfng t\u01b0\u1ee3ng n\u00f3 \u1edf trong \u0111\u1ea7u. B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i c\u1ea7u k\u1ef3 trong vi\u1ec7c l\u1ef1a ch\u1ecdn nh\u00e0 thu\u1ed1c (c\u00e1c nh\u00e0 thu\u1ed1c \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng t\u1eeb 6 th\u00e1ng tr\u1edf l\u00ean l\u00e0 \u0111\u01b0\u1ee3c). Th\u1eddi gian th\u1ef1c t\u1eadp n\u00ean k\u00e9o d\u00e0i v\u00e0i th\u00e1ng (03 th\u00e1ng) \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u1ee7 th\u1eddi gian c\u1ea3m nh\u1eadn.<\/span><\/p>\n<p><strong style=\"font-family: Arial;\">Qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh: Thi\u1ebft l\u1eadp v\u00e0 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh chi ti\u1ebft v\u00e0 c\u00f3 quy tr\u00ecnh.<\/strong><\/p>\n<p><span style=\"font-family: Arial;\">M\u1edf nh\u00e0 thu\u1ed1c l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kinh doanh, d\u00f9 l\u00e0 nh\u1ecf b\u1ea1n c\u0169ng ph\u1ea3i tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng c\u00e1c c\u00e2u h\u1ecfi sau. B\u1ea1n c\u1ea7n \u0111\u1ea7u t\u01b0 bao nhi\u00eau ti\u1ec1n, chi ph\u00ed\/doanh thu ho\u1ea1t \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 th\u1ebf n\u00e0o hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0. Do \u0111\u00f3, b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp <strong>b\u1ea3n k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh<\/strong> <strong>cho 1 n\u0103m ho\u1ea1t \u0111\u1ed9ng c\u1ee7a nh\u00e0 thu\u1ed1c<\/strong>. B\u1ea3n k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh n\u00e0y g\u1ed3m: chi ph\u00ed \u0111\u1ea7u t\u01b0 ban \u0111\u1ea7u (c\u01a1 s\u1edf v\u1eadt ch\u1ea5t v\u00e0 trang thi\u1ebft b\u1ecb, ti\u1ec1n th\u1ea9m \u0111\u1ecbnh GPP, ti\u1ec1n thu\u1ed1c b\u00e1n), chi ph\u00ed ho\u1ea1t \u0111\u1ed9ng (thu\u00ea c\u1eeda h\u00e0ng; ch\u1ee9ng ch\u1ec9 h\u00e0nh ngh\u1ec1; thu\u00ea nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng; chi ph\u00ed kh\u00e1c nh\u01b0 \u0111i\u1ec7n n\u01b0\u1edbc tho\u1ea1i internet, v\u0103n ph\u00f2ng ph\u1ea9m, ph\u00ed thu\u1ebf), doanh thu\/l\u1ee3i nhu\u1eadn b\u00e1n h\u00e0ng d\u1ef1 ki\u1ebfn theo ng\u00e0y ho\u1eb7c th\u00e1ng (tham kh\u1ea3o c\u00e1c nh\u00e0 thu\u1ed1c \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 vi\u1ec7c \u01b0\u1edbc t\u00ednh kh\u00f4ng qu\u00e1 xa th\u1ef1c t\u1ebf).<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng, b\u1ea1n c\u1ea7n theo d\u00f5i ch\u1eb7t ch\u1ebd d\u00f2ng ti\u1ec1n c\u1ee7a nh\u00e0 thu\u1ed1c nh\u1eb1m c\u00e2n \u0111\u1ed1i thu chi v\u00e0 ch\u00e1nh r\u01a1i v\u00e0o ho\u00e0n chi v\u01b0\u1ee3t qu\u00e1 nhi\u1ec1u so v\u1edbi d\u1ef1 t\u00ednh trong b\u1ea3n k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n.<\/span><\/p>\n<p><strong style=\"font-family: Arial;\">\u0110\u1ecba \u0111i\u1ec3m m\u1edf nh\u00e0 thu\u1ed1c: L\u1ef1a ch\u1ecdn \u0111\u1ecba \u0111i\u1ec3m n\u00e0o<\/strong><\/p>\n<p><span style=\"font-family: Arial;\">\u0110\u1ecba \u0111i\u1ec3m v\u00e0 m\u1eb7t b\u1eb1ng <strong>l\u00e0 y\u1ebfu t\u1ed1 tr\u1ef1c ti\u1ebfp<\/strong> <strong>\u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn doanh thu, t\u1eadp kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3 \u00e1p l\u1ef1c c\u1ea1nh c\u1ee7a nh\u00e0 thu\u1ed1c<\/strong>. Nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m t\u1ed1t cho vi\u1ec7c m\u1edf nh\u00e0 thu\u1ed1c l\u00e0 t\u1ea1i c\u00e1c ng\u00e3 giao \u0111\u01b0\u1eddng ho\u1eb7c g\u1ea7n ch\u1ee3 trong khu d\u00e2n c\u01b0, c\u1ed5ng c\u00e1c b\u1ec7nh vi\u1ec7n, tr\u00ean c\u00e1c tuy\u1ebfn \u0111\u01b0\u1eddng l\u1edbn thu\u1eadn ti\u1ec7n cho b\u00e1n h\u00e0ng, ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng c\u00f2n khai th\u00e1c \u0111\u01b0\u1ee3c (\u0111o l\u01b0\u1eddng theo s\u1ed1 l\u01b0\u1ee3ng nh\u00e0 thu\u1ed1c \u0111ang m\u1edf v\u00e0 s\u1ee9c mua \u1edf khu v\u1ef1c \u0111\u00f3). Tr\u00ean th\u1ef1c t\u1ebf, c\u00e1c nh\u00e0 thu\u1ed1c m\u1edbi m\u1edf th\u01b0\u1eddng ch\u1ecdn c\u00e1c \u0111\u1ecba \u0111i\u1ec3m g\u1ea7n nh\u00e0 ho\u1eb7c t\u1ea1i nh\u00e0 c\u1ee7a ch\u1ee7 nh\u00e0 thu\u1ed1c, chi ph\u00ed thu\u00ea v\u1eeba ph\u1ea3i (c\u00e0ng th\u1ea5p c\u00e0ng t\u1ed1t), sau \u0111\u00f3 m\u1edbi s\u00e9t t\u1edbi c\u00e1c ti\u00eau chi kh\u00e1c.<\/span><\/p>\n<p><strong style=\"font-family: Arial;\">\u00c1p l\u1ef1c c\u1ea1nh tranh: L\u00e0m sao \u0111\u1ec3 th\u1eafng<\/strong><\/p>\n<p><span style=\"font-family: Arial;\">B\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u1eb1ng nh\u00e0 thu\u1ed1c c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1eb7t trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh gay g\u1eaft v\u1edbi c\u00e1c nh\u00e0 thu\u1ed1c kh\u00e1c trong ph\u1ea1m vi \u0111\u1ecba l\u00fd \u1ea3nh h\u01b0\u1edfng. <strong>B\u00e0i to\u00e1n c\u1ea1nh tranh lu\u00f4n l\u00e0 b\u00e0i to\u00e1n th\u01b0\u1eddng tr\u1ef1c m\u00e0 b\u1ea1n ph\u1ea3i t\u00ecm l\u1eddi gi\u1ea3i trong m\u1ecdi th\u1eddi \u0111i\u1ec3m<\/strong> <strong>nh\u00e0 thu\u1ed1c ho\u1ea1t \u0111\u1ed9ng<\/strong>. \u0110\u1ec3 v\u01b0\u1ee3t qua \u00e1p l\u1ef1c c\u1ea1nh tranh b\u1ea1n c\u1ea7n:<\/span><\/p>\n<ul>\n<li style=\"font-family: Arial;\">Hi\u1ec3u \u0111\u1ed1i th\u1ee7: b\u1ea1n ph\u1ea3i r\u00f5 nh\u00e0 thu\u1ed1c n\u00e0o l\u00e0 \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp c\u1ee7a b\u1ea1n, h\u1ecd \u0111ang kinh doanh nh\u01b0 th\u1ebf n\u00e0o, gi\u00e1 c\u1ea3 h\u00e0ng h\u00f3a hi\u1ec7n t\u1ea1i ra sao. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i \u0111\u1ea7u b\u1ea1n \u0111\u1ecbnh ch\u1ecdn l\u00e0 gi\u00e1 hay ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<li style=\"font-family: Arial;\">Hi\u1ec3u kh\u00e1ch h\u00e0ng: kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai, th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng phong c\u00e1ch ph\u1ee5c v\u1ee5 nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 th\u1ecfa m\u00e3n h\u1ecd.<\/li>\n<li style=\"font-family: Arial;\">Kinh doanh lu\u00f4n ti\u1ec1m \u1ea9n nhi\u1ec1u r\u1ee7i ro v\u00e0 b\u1ea5t ng\u1edd. B\u1ea1n c\u1ea7n ch\u1ee7 \u0111\u1ed9ng \u1ee9ng ph\u00f3 \u0111\u1ec3 tr\u00e1nh tr\u1edf tay kh\u00f4ng k\u1ecbp.<\/li>\n<\/ul>\n<p><strong style=\"font-family: Arial;\">Tuy\u1ec3n ch\u1ecdn nh\u00e2n vi\u00ean: D\u1ef1a tr\u00ean ti\u00eau ch\u00ed g\u00ec.<\/strong><\/p>\n<p><span style=\"font-family: Arial;\">Nh\u00e2n vi\u00ean l\u00e0 <strong>nh\u00e2n t\u1ed1 tr\u1ef1c ti\u1ebfp \u1ea3nh h\u01b0\u1edfng t\u1edbi l\u01b0\u1ee3t kh\u00e1ch h\u00e0ng, doanh thu ng\u00e0y c\u1ee7a nh\u00e0 thu\u1ed1c<\/strong>. Nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng gi\u1ecfi c\u00f2n c\u00f3 th\u1ec3 gi\u00fap nh\u00e0 thu\u1ed1c kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m v\u1ec1 \u0111\u1ecba \u0111i\u1ec3m thu\u00ea so v\u1edbi c\u00e1c nh\u00e0 thu\u1ed1c kh\u00e1c trong c\u00f9ng ph\u1ea1m vi \u0111\u1ecba l\u00fd \u1ea3nh h\u01b0\u1edfng, \u0111\u1ed3ng th\u1eddi tr\u1ee3 gi\u00fap v\u00e0 chia s\u1ebb c\u00f4ng vi\u1ec7c v\u1edbi b\u1ea1n.<\/span><\/p>\n<p><span style=\"font-family: Arial;\">Nh\u1eefng ti\u00eau ch\u00ed sau gi\u00fap b\u1ea1n tuy\u1ec3n ch\u1ecdn nh\u00e2n vi\u00ean: \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o c\u01a1 b\u1ea3n (c\u00f3 b\u1eb1ng d\u01b0\u1ee3c s\u1ef9 trung c\u1ea5p, cao \u0111\u1eb3ng), c\u00f3 kinh nghi\u1ec7m \u0111\u1ee9ng qu\u1ea7y, c\u00f3 th\u00e1i \u0111\u1ed9 t\u1ed1t v\u00e0 chuy\u00ean nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng, c\u00f3 th\u1ec3 tin t\u01b0\u1edfng \u0111\u01b0\u1ee3c.<\/span><\/p>\n<p><strong style=\"font-family: Arial;\">H\u00e3y lu\u00f4n gi\u1eef m\u00ecnh \u1edf m\u1eb7t \u0111\u1ea5t v\u00e0 lu\u00f4n th\u1ef1c t\u1ebf<\/strong><\/p>\n<p><span style=\"font-family: Arial;\">B\u1ea1n lu\u00f4n <strong>b\u1eaft \u0111\u1ea7u m\u1edf nh\u00e0 thu\u1ed1c v\u1edbi m\u1ed9t s\u1ef1 k\u1ef3 v\u1ecdng l\u1edbn lao<\/strong> v\u00e0o doanh thu, l\u1ee3i nhu\u1eadn, v\u00e0 s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a nh\u00e0 thu\u1ed1c trong th\u1eddi gian ng\u1eafn (6 th\u00e1ng t\u1edbi). Trong v\u00e0i tu\u1ea7n \u0111\u1ea7u, b\u1ea1n qu\u1ea3n l\u00fd nh\u00e0 thu\u1ed1c v\u1edbi m\u1ed9t s\u1ef1 h\u1ee9ng kh\u1edfi, nhi\u1ec7t t\u00ecnh, kh\u00f4ng th\u1ea5y m\u1ec7t m\u1ecfi. Nh\u01b0ng ngay sau \u0111\u00f3, b\u1ea1n s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u kh\u00f3 kh\u0103n c\u1ea7n gi\u1ea3i quy\u1ebft nh\u01b0 t\u00ecm ngu\u1ed3n h\u00e0ng c\u00f3 gi\u00e1 c\u1ea1nh tranh, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, t\u0103ng doanh thu \u0111\u1ec3 tho\u00e1t l\u1ed7, qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean, l\u00e0m th\u1ebf n\u00e0o c\u1ea1nh tranh, t\u1ed1n qu\u00e1 nhi\u1ec1u th\u1eddi gian c\u1ee7a c\u00e1 nh\u00e2n cho nh\u00e0 thu\u1ed1c vv&#8230; B\u1edfi v\u1eady, b\u1ea1n kh\u00f4ng n\u00ean k\u1ef3 v\u1ecdng qu\u00e1 nhi\u1ec1u v\u00e0 lu\u00f4n suy ngh\u0129 m\u1ecdi vi\u1ec7c th\u1ef1c t\u1ebf: ng\u00e0y h\u00f4m nay b\u00e1n th\u1ef1c t\u1ebf bao nhi\u00eau kh\u00e1ch, doanh thu bao nhi\u00eau v\u00e0 nguy\u00ean nh\u00e2n l\u00e0 g\u00ec. B\u1ea3n th\u00e2n b\u1ea1n lu\u00f4n c\u1ea7n l\u1ed7 l\u1ef1c v\u00e0 l\u00e0m c\u00e1c c\u00f4ng vi\u1ec7c \u1edf nh\u00e0 thu\u1ed1c v\u1edbi ni\u1ec1m vui ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 g\u00e1nh n\u1eb7ng con m\u1ecdn.<\/span><\/p>\n<p style=\"text-align: justify; font-family: Arial;\"><span style=\"color: #003366; font-family: Arial;\"><strong>WEB<\/strong><\/span> <strong><span style=\"color: #ff6600; font-family: Arial;\">NH\u00c0<\/span> <span style=\"color: #008000; font-family: Arial;\">THU\u1ed0C<\/span><\/strong><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSeEMzh2Df6yhgORffkfA3EkgCC9UaB35VsPZOHZ8EX0ooKAZw\/viewform\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1295\" src=\"https:\/\/webnhathuoc.com\/home\/wp-content\/uploads\/2017\/03\/otc-meds-org-1431-N3.jpg\" alt=\"webnhathuoc_software\" width=\"924\" height=\"462\" srcset=\"https:\/\/webnhathuoc.com\/home\/wp-content\/uploads\/2017\/03\/otc-meds-org-1431-N3.jpg 600w, https:\/\/webnhathuoc.com\/home\/wp-content\/uploads\/2017\/03\/otc-meds-org-1431-N3-300x150.jpg 300w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00edch l\u0169y kinh nghi\u1ec7m: Th\u1ef1c t\u1eadp t\u1ea1i nh\u00e0 thu\u1ed1c c\u1ee7a b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n. Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u kinh doanh nh\u00e0 thu\u1ed1c b\u1ea1n n\u00ean \u0111i h\u1ecdc h\u1ecfi. Vi\u1ec7c th\u1ef1c t\u1eadp t\u1ea1i nh\u00e0 thu\u1ed1c \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng gi\u00fap b\u1ea1n c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf r\u1ea5t b\u1ed5 \u00edch v\u1ec1 c\u00e1ch th\u1ee9c t\u1ed5 ch\u1ee9c, ho\u1ea1t \u0111\u1ed9ng t\u1ea1i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[],"class_list":["post-354","post","type-post","status-publish","format-standard","hentry","category-kinh-nghiem"],"acf":[],"_links":{"self":[{"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/posts\/354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/comments?post=354"}],"version-history":[{"count":0,"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/posts\/354\/revisions"}],"wp:attachment":[{"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/media?parent=354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/categories?post=354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/webnhathuoc.com\/home\/wp-json\/wp\/v2\/tags?post=354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}